Every year, shelters across the country face an impossible reality: more puppies need help than the existing system can support. Disease outbreaks. Behavior challenges. Critical gaps in veterinary access. Under-resourced communities doing their best with too little.

Gigi’s exists to change that—starting at the very first chapter of a dog’s life.

The Puppy Pledge Campaign is a national call to invest in early care, early stability, and the kind of high-quality support that keeps puppies alive, confident, and ready to thrive in homes. When you make the Puppy Pledge, you move the entire system forward—one puppy, one shelter, one community at a time.

We’re relentless about one thing: improving the lives of shelter dogs™.
That means better outcomes, better data, better practices, and better support for the people doing the work on the front lines. The Puppy Pledge Campaign fuels that mission—sustainably, strategically, and at a scale that meets the actual need.